Yves Saint Laurent launched a new men’s fragrance for Generation Y those who were born in the 1980s and 1990s. The fragrance is named Y and is capturing the spirit of youth with the goal of offering a millennial generation something different.

Y, the new masculine fragrance by Yves Saint Laurent. Inspired by the iconic Yves Saint Laurent white tshirt and black jacket, this Eau De Toilette represents a balance between freshness and strength. Like a crisp white tshirt, notes of bergamot, sage and ginger offer a sharp juicy freshness to challenge convention and exceed all expectations. At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful.

An authentic and bold creation, masculinity redefined. Everything starts with a Why. Top notes of white aldehydes, bergamot, and ginger. Heart filled of sage, geranium absolute, and violet leaf. Base notes of ambergris, incense, fir balsam, cedar, and musk.

Yves Saint Laurent Y fragrance samples available in 1ml, 3ml and 5ml sizes.