An aromatic citrus woody fragrance for adventurous men. HUGO NOW Eau de Toilette is a unique scent, designed to spark your sense of purpose. This fragrance combines an exhilarating boost of cardamom and lemon zest with fresh aromatic notes of lavender, mint and vetiver.

Embrace the impossible and seize the moment with Hugo Now. Hugo Menswear presents sharp cuts and clean designs that stand outside of the status quo. The Hugo man’s only rule when it comes to style is being his authentic self and nothing else.

Hugo Now by Hugo Boss is a Aromatic Aquatic fragrance for men. Hugo Now was launched in 2020. The nose behind this fragrance is Frank Voelkl.

Hugo Now fragrance samples available in 1ml, 3ml and 5ml sizes.