Dunhill Custom was released in 2011 as one of Alfred Dunhills newer scents, created to appeal to a younger audience while holding true to its classic heritage. The scent is straightforward and masculine, crafted from a relatively small range of scent notes.

The opening features the crisp/tart of an English Pippin apple, starting fresh and gentling into a caramelized sweetness that reminds you of aged cognac. As the fragrance unfolds, pepper adds some spice to the top note.