Jo Malone Wild Bluebell Perfume by Jo Malone, Jo Malone Wild Bluebell is a quiet and fresh floral fragrance for women by Jo Malone. Introduced in 2011, this soft fragrance transports you to a meadow full of beautiful wildflowers.The top notes here are bluebell and clove, opening the fragrance with sweetness and spice. The heart notes are lily-of-the-valley, rose hip and jasmine, all heady florals. Finally, the base notes of white musk and amber give a little bit of warmth to this freshfragrance. This fragrance does not use the essence of real English bluebells because they are an endangered species, so perfumers often use lily-of-the-valley in place of bluebell notes. Jo Malone was founded by Joanne Lesley Malone in London during the mid 1990s. She initially created her scents as part of her job as a facialist, but as word spread of her fabulous scents, she turned her focus to manufacturing perfumes. She opened her first storefront in 1994. All products are original, authentic name brands. We do not sell knockoffs or imitations.